Another cool thought-bubble to add to the mix:

http://longtail.typepad.com/the_long_tail/

Check it -- just a few examples of the kind of thinking I'm advocating:

Daniel Pink's site:

http://www.danpink.com/pink.php


and one of his articles on Wired.com:

http://www.wired.com/wired/archive/14.05/neo.html