The Perils of Too Much Choice...


(Just a quickie post today - or: hit it & quit it!)

Why are some people so unable to make decisions? What is it about Home Depot and Costco that overwhelms us? Why does Trader Joe's do so well? Why are some cute guys eternally single, until they notice all the best women are already off the market?


It's something akin to an embarrassment of riches: when you have too much or too many of something to choose from (talents, women, types of peanut butter) - it gets tough to focus and decide at all; combine this with any tendency toward ADD, and you end up running in circles:

http://www.theatlantic.com/culture/archive/2010/06/toothpaste-dating-and-data-the-hazards-of-too-much-choice/58465/


Vendors, dilettantes, and Casanovas beware!